Monday, October 11, 2010
I was listening to some music (or whatever you want to call it, I like it so It's music to me) VIA YouTube.
I had been listening to a song by System of a Down (or SOAD) called Hypnotize (above). Now I LOVE SOAD because they always seem to have some sort of message in their music. The song in question, Hypnotize, is partly about the way people are controlled by the media. (There's a lot of Communism, mass suicide stuff going on too but lets ignore that for now - You can click on the title of the post for a link to the interpretation of the song)
The point is, it got me thinking that the concept of the Media is that it is akin to a controlling unseen being, Like George Orwell's Big brother character in "1984". (Now you know where the Big Brother reality TV show got their title from.)
There have always been debates on whether "Media" (Yes, it deserves a capital 'M' it is now an unseen entity) should be controlled or not (and many other arguments) and we all know that the U.A.E has a Semi-free media... with a couple of restrictions, like no nudity, or sexual acts, ....stuff like that. (I feel like I'm walking on eggshells in this post)
At university, i was thought two different things:
1. In your adverts, assume everyone is an idiot and simplify everything.
2. In your adverts, don't insult your audience by treating everyone like an idiot.
Obviously it gets a lot more complicated than that depending on what vehicle media you actually use (Print, broadcast, Internet....etc), and how much time you have (EX: More time in magazines , less on billboards) , and who your actually trying to talk to (EX: General consumers, or tech freaks) and several other factors. The message, the clients, the audience, the expected results, blah blah, blah.
As a result, I have tried to become "immune" to advertising ... however I've failed. I want Apple's , I want to wear the latest fashion, I want to have the coolest car, the latest phone, the latest diddybeats headphones, I want to been seen with the right colour of nail polish .......you get the drift.
So, as student of advertising I still get affected by all those messages bombarded at me. (Though I do try to resist). But sometimes I buy things because I appreciate the time and effort put into the whole campaign.
My question to all of you is this. Do you recognise when the Media is sending a message to you? Do you ever feel insulted by bad advertising? Do you feel like you have an uncontrollable urge to buy everything that is being advertised at the moment? (I'm not asking if you a shopaholic just asking how easily you feel you are affected by all the messages)
In short: Do you feel controlled by the Media? and who's doing the controlling? is the Media evil?