Wednesday, March 26, 2008

Online shopping in the UAE

75% of UAE internet users avoid online shopping because they believe it is "unsafe" and "too risky acc. to Symantec

Most of the online users that do shop online do so without proper security procedures, but the UAE has the highest rate of Online Shopping compared to other Pan Arab Countries.

I think that internet users in the UAE need to be informed on the dangers and advantages of online shopping and need to be able to differentiate between Trusted and Non-Trusted websites otherwise emerging e-commerce sites Such as will have great losses
(Please note the i have previously typed thanks to MA for his/her comment => )

Region has bad Radio Ads

Ever since i have lived in the uae all the radio ads have been the same & They always have the same voices and tones, the same structure, and REALLY annoying Jingles.


"Yes, dear"

"There's no more yougurt in the fridge"

"I know dear"

"What do you mean by that?"

"Well honey, i've replaced them"

"Replaced them!? with what!?"

"(Product name) Yougurt is 99% fat free it's blah blah blah"

"Oh Honey, let's good by some more (Product Name Yogurt)"


Basically this article talks about how dissapointing radio ads are here and how the clients actually lack in knowledge of the usefulness of radio (Target segmentation ...etc)

Click on the link to read the article

Wednesday, March 05, 2008

Region behind in e-commerce due to poor marketing

This Quote sums up the main idea of the article:

“[Online marketing] is not lacking because of concerns over security, but probably because it’s something new and the mentality in the region is more traditional, where shoppers prefer to shop by themselves and look at products before buying,” said Antoine Harb, Kingston Technology’s Middle East and Africa business development manager.

Click on the title to read the article

FACEBOOK!!! and Internet access in the UAE!

This is VERY imp. to residents such as MEEEEE in the UAE. And people, Facebook will NOT be blocked, only certain bits of it! Sooo yea, if you want to find out more, click on the title to link to the article.

It just mentions that Du is Etisalats Competition, that Etisalat will (basically) stop blockin sites completely but will only block bits of them , and keeping in mind the cultural,traditional and religious values of the UAE

Oh, and on last class's topic, if you wanna know more about how facebook makes money and how its helping others, (the application developers) then read this article ->