Ever since i have lived in the uae all the radio ads have been the same & They always have the same voices and tones, the same structure, and REALLY annoying Jingles.
"There's no more yougurt in the fridge"
"I know dear"
"What do you mean by that?"
"Well honey, i've replaced them"
"Replaced them!? with what!?"
"(Product name) Yougurt is 99% fat free it's blah blah blah"
"Oh Honey, let's good by some more (Product Name Yogurt)"
Basically this article talks about how dissapointing radio ads are here and how the clients actually lack in knowledge of the usefulness of radio (Target segmentation ...etc)
Click on the link to read the article