Wednesday, March 05, 2008

Region behind in e-commerce due to poor marketing

This Quote sums up the main idea of the article:

“[Online marketing] is not lacking because of concerns over security, but probably because it’s something new and the mentality in the region is more traditional, where shoppers prefer to shop by themselves and look at products before buying,” said Antoine Harb, Kingston Technology’s Middle East and Africa business development manager.

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