Thursday, January 16, 2014

The Facebook Panic Frenzy

Hey everyone! Long time no blogpost!
Yes- you can shoot me for being lame.

Anyways, I know it's been ages since I've blogged but now that I've gotten into using twitter it's been almost impossible to WANT to write anything more than 140 characters. However, I do have something I need to expand on abit - & It's about Facebook.

Social media marketers have been running around like a bunch of headless chickens recently, mainly because Facebook has changed how marketers need to create , manage and promote content.

Facebook content comes in many forms; Text, Links, Images, Videos, Articles, or a combination of a few of them. - The rule of thumb (to get ahead of EdgeRank and try to increase the visibility of your posts was) Link + Image + Copy (With a CTA).

Sounds simple enough, but when you're trying to keep in mind the brand, it's guidelines, their social media objective (if they have one, if they listen to us , if they care) the tone of voice, dual languages, copy in the image, multiple links (what can I say clients just won't understand) , posting during the correct time of day (Thank you Facebook Insights woohoo! - PLEASE DON'T CHANGE) , Whether apps are functioning or not (again here you need to look at dual languages again!) , and then TRY to make sure the copy it within a certain limit, (in both languages again) - and yes I think it's best the copy doesn't exceed an overall of 400 characters when posting in dual languages , the social media tool (or tools) you'll be using ......i think you get my drift, it turns out that our gold (text, link. image) rule is actually quite difficult to achieve - forget about when managing multiple accounts!

Getting to my original point, Facebook is making social media marketers run around like headless chickens, trying to find the best way to explain that they been blind sided by Facebook and just desperately trying to figure out how to make their clients understand why EdgeRank has suddenly changed it's algorithm (No, WE don't want you to spend ad money on Facebook ads, Facebook does), in what way it's changed it (HAH - yea like that's easy to explain) and then tell you how that affects our post content.

Facebook is claiming that they are now focusing on "High Quality 'Articles' (Find out more here: " being pushed to the top of users newsfeeds. - Now what they actually mean is, more "OMG WHAT'S HAPPENING TO MILEY CYRUS' articles are going to pop up rather than "Check out the latest Product by Blah, and find out how to WIN more useless stuff here: " - Yes, I see what you mean, very high quality either way.

Just say you want us to force our clients to spend more money so that everyone can reach their targets! Baaaaaaaah :'(  

Actually, since Mobile Penetration is about 112% in the Middle East - Check out the slideshare article below - (I guess this stat really needs to be questioned  - Mobile Penetration here is super high) , this is quite a good turn around, now we will create more mobile friendly content, articles and be part of the growing organism that it the internet and social media (Yes- it pretty much has a life of its own)

So, the new Facebook update - Yay or Nay?

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