Friday, April 22, 2011

The effort shows!


Found this half page banner on Gulfnews.com

What I LOVE about this advert is that, although it has the usual pretty picture and slogan and "low" price, it also has copy that makes you feel like the advertiser actually tried to make an effort to target it to the UAE (or at least Dubai residents) by adding "Designed for Sheikh Zayed Road".

At least they made an effort with the copy.

Excellent.
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