The effort shows!

Found this half page banner on Gulfnews.com

What I LOVE about this advert is that, although it has the usual pretty picture and slogan and "low" price, it also has copy that makes you feel like the advertiser actually tried to make an effort to target it to the UAE (or at least Dubai residents) by adding "Designed for Sheikh Zayed Road".

At least they made an effort with the copy.

Excellent.

Cobone gives discount on outdoor advertising

Parapub International have teamed up with Cobone.com to give advertisers the chance to get two months worth of outdoor advertising for 49,500 AED instead of 99,000 AED...

$13,500. for outdoor advertising? for two months? That's great value! Depending on your audience of course... Diyafa has a very special type of audience.

If I was a planner I'd jump at the chance. 


Boing... 



Cobone is just another great example of how residents on the UAE are becoming less and less hesitant to make purchases online. 

Obviously the Cash on Delivery option is incredibly helpful in creating an incentive.


Cobone heavily relies on Social Media and word of mouth to generate traffic to their site, with a bit of ad spend here and there .. and they're doing a very good job at it as well!