The National Blog
PR firm finds 15 million people that haven't deleted their Facebook account
Posted in: Beep Beep
Posted by: Tom Gara on May 24, 2010 1:04 PM
Tags: arab, facebook, social, SpotOn, Twitter
Spot On PR, who have done a good job positioning themselves as the go-to people for smart thoughts about Middle Eastern social media, have released a new study on Facebook in the region. (We have blogged about their useful twitter surveys in the past.)
Sure, the internet is going through a bit of a two minutes hate toward Facebook and its sketchy approach to privacy, and the site has already been banned in Pakistan due to the hosting of offensive cartoons. But it is important to remember that in the big picture, Facebook makes every other "big" thing - Twitter, the iPhone, Scandinavia, the airline industry - look positively tiny.
In the Middle East, the site is growing fast, but has not yet reached the email-like universal adoption found in Western markets - although it's only a matter of time. For now, 15 million people in the region are using the site, and the Dubai-based spin-doctors took a look of who they are and how you, oh Reputable Marketer, can bleed some money out of them.