The 140-character message frenzy beamed by Twitter is moving closer to financial viability with the unveiling of plans for a new advertising programme. This, industry observers expect, will translate into a self-sustaining business and could be a prelude to its Initial Public Offering (IPO).
Corporates and potential advertisers in the region have reacted very positively to the move and are looking forward to enhancing their presence through Twitter's advertising platform.
Known as "Promoted Tweets", the ad programme represents a much-anticipated move to address concerns about the revenue-generating potential of Twitter and marks a key milestone on the road to an IPO, analysts said.
"Over the years, we've resisted introducing a traditional web advertising model because we wanted to optimise value before profit," wrote Twitter Co-Founder Biz Stone in a post on the company's blog.
Du, the Dubai-based telecommunications service provider, has been successfully using this platform to interact with its users and has received positive response to the move.