Wednesday, October 07, 2009
Ad Medium Sence?
So Dubai thinks they can cut down their Ad budgets by using cheaper or free-er outlets like the Radio and PR press releases... Well it doesn't always work like that!
Different media vehicles tailor different audiences, different needs and different outcomes!
Fine. The success rates of most companies arent going up, but they aren't dropping either. I think people should give advertising more credit!
On another note... did you know that PR is 7 times more trusted than Advertising and that it's 4x more effective? *Insert swear word hear*
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