Sunday, May 04, 2008

NASCAR Scratch-N-Sniff

Hello Everyone!
I know this isn't related to the UAE or Internet Marketing (well it is related to the net a bit cuz i found most of the info on other blogs) but this is MY blog and i'll post whatever I want to =P haha anyways:

Found something very interesting on the web the other day, NASCAR bringing racing to your home... well at least the smell of it.

A very interesting campaign, but with very bad targeting! One of the bloggers i've added in my links below said that he didn't even LIKE watching NASCAR... shame. Some ppl liked it some didn't. I think it's pretty cool and pretty creative, and if i was in the US and received a Scratch-N-Sniff of burnt tire rubber in my mail box, i'd definately be curious enough to go and experience the races myself for once.


Links:
http://nighseencreeder.blogspot.com/2008_02_01_archive.html
http://airsensenews.com/
http://blogs.mediapost.com/media_creativity/?p=83
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