Saturday, February 16, 2008

UAE should stop using "Imported Campaigns" !

This article is basically about how the Ad industry in the UAE is lacking because of the use of "imported" advertising campaigns from other countries and just translating them for use here.
I seriously doubt that the culture in the U.S and the U.A.E are similar!
And we all know about the numerous implied rules in the Ad industry here!
Main Points:
  1. Whole Campaigns are being imported from other countries and translated into Arabic
  2. These campaigns fail because they aren't segmented to the UAE audience
  3. The Audience in the UAE are extremely diverse, that's why the imporated campaigns fail.
  4. Loss of Arab culture and westernization
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